Why Vagaro? At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence. Plus, we know how to have fun while getting the job done!
About the Team: Our marketing team is committed to being dynamic problem solvers and innovative creators. We excel at adapting swiftly to change, ensuring that every strategy and campaign aligns with the evolving needs of our clients. Our dedication spans the entire customer journey, from initial engagement to long-term loyalty. We strive to drive new acquisition, retention, and revenue growth, crafting compelling narratives and solutions that elevate the Vagaro experience. Our mission is to empower our customers and partners, fostering enduring relationships that contribute to their success and ours.
About the Role: As a Paid Media Manager at Vagaro, you will play a crucial role in driving our digital advertising strategy, optimizing campaign performance, and achieving our growth objectives. The ideal candidate will have a minimum of 2 years of hands-on experience managing paid media campaigns across major platforms, including Google, Microsoft, and Meta.
Your Impact:
- Develop, implement, and manage paid media campaigns across Google, Microsoft, and Meta platforms.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize ROI.
- Collaborate with the marketing team to align paid media strategies with overall marketing goals.
- Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies.
- Manage budgets, bid strategies, and ad placements to maximize campaign effectiveness.
- Work closely with the design team to create compelling ad assets that align with campaign objectives.
- Write engaging and effective copy for short-form content, including ad headlines, descriptions, and call-to-actions.
- Stay up-to-date with industry trends, platform updates, and best practices in paid media.
What You'll Bring:
- Minimum of 2 years of hands-on experience with paid media platforms (Google, Microsoft, Meta).
- Proven track record of managing successful paid media campaigns.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Proficiency in using advertising tools and platforms (e.g., Google Ads, Microsoft Advertising, Meta Ads Manager).
- Experience in working with design teams to develop ad creatives.
- Strong copywriting skills for short-form content.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Why You’ll Love Working Here: 💖
- Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
- Generous PTO: 15 accrued days, plus 10 company holidays annually.
- Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family. 🏥
- Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟️
- Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
- Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽️
- Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account to master new skills. 📚
- Financial Security: 401k program with 4% matching and optional life/supplemental insurance. 💰
- Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀
Equal Opportunity Employer:
Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.
Privacy Policy:
Your privacy matters! At Vagaro, we are committed to protecting your personal information. Before proceeding with your application, please review our Employee and Applicant Privacy Notice here. By submitting your application, you acknowledge that you have read and understood our Privacy Notice, which outlines how we collect, use, disclose, and protect your information during the recruitment and employment process.
Learn More About Vagaro:
Visit us at vagaro.com/pro and vagaro.com to learn more.